Australia model and celebrity Miranda Kerr has hit the headlines once again, for a great cause.
The pregnant actress is fronting the campaign for Fight for Fistula, a birth complication which can spell death in developing countries.
The star is married to Orlando Blume and due to have her first baby early 2011
Fistula is caused when a woman endures a complicated, prolonged delivery without sufficient access to proper medical care.
“For the 3.5 million women suffering from Fistula the injuries leave them incontinent and in most cases their baby dies,” she says in her campaign.
Watch the video below.
The campaign, organised by Virgin’s not-for-profit arm Virgin Unite, co-incided with V2 Night B4 Halloween, a charity event on Richard Branson-owned Necker island which raised money for the Fight Against Fistula.
The model, who reportedly follows the Nichiren branch of Buddhism, is no stranger to public awareness campaigns. Her charitable work includes Wildlife Warriors Worldwide and Children International and last year Kerr posed naked, chained to a tree, for the Australian issue of Rolling Stone magazine, in order to attract public attention for protection of the koala’s natural habitat.
Find out more about the Fistula here.
Are you a midwife or nurse who works in maternity care? Is fistula an issue in Australia at all? What do you think of the campaign?
Image credit: hugo971
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