Have you seen the new Australian Nursing Federation (ANF) ad? It started screening on the weekend and has already won praise – and some criticism – from nurses and midwives themselves. Praise? That it confirms why someone became – or intends to become – a nurse or midwife. Criticism? That there aren’t enough men in the ads.
Watch it below and tell us what you think.
A midwife with newborn from the ad.
The campaign, called Australia’s Nurses and midwives. You couldn’t be in better hands, is partly in response to Australia’s national nursing shortage, intended to promote positive images of nursing and midwifery to attract people to the professions.
Real nurses and midwives were filmed at work at three different hospitals, including Westmead and RPA in Sydney.
Neil Lawrence from Lawrence Creative oversaw production, with no actors, just the help of 22 nurses and midwives and many generous patients who were happy to appear in the commercials.
Lee Thomas of the ANF said the campaign coincides with new figures showing further growth in ANF members across the Australian health system – with membership now standing at 220,000.
If you’re a member of the NSWNA, you’re automatically a member of the ANF too. Like them on Facebook to keep in touch with national developments in nursing activism.
Image credits: ANF