Lee Thomas, ANF Federal Secretary, announced the launch of a new national campaign today at NSWNA’s 67th Annual Conference. The campaign, called Nurses and Midwives: You Couldn’t Be In Better Hands, showcases the invaluable work that nurses and midwives do, day in and day out across Australia.
Thomas introduced a two minute cinema ad that features real nurses and midwives filmed at work in three different locations, morning through till night.
A midwife from the cinema ad.The campaign will also include television and radio commercials, posters and a new website.
As part of the NSW campaign launch, delegates at Annual Conference were treated to Martha and Simon singing the song from the ad.
Nurses, midwives and the public will have the opportunity to share the ads on social media and go to the ANF web page to show their support.
Brett Holmes, General Secretary of the New South Wales Nurses’ Association, told members, “This is a long term campaign that the NSWNA is proud to be part of and will set the picture for our campaign next year”.
The campaign coincides with new figures showing further growth in the ANF’s membership across the Australian health system – with membership now standing at 220,000.
“We pleased to announce that the ANF is now ranked Australia’s biggest union,” Lee Thomas said. “We have continued to experience unprecedented growth in ANF membership across a full-range of health settings, including private and public hospitals, aged care facilities, medical practices and community medical centres – our new members include registered and enrolled nurses, midwives, assistants in nursing and students.
“We believe this level of continued growth is the result of the very successful campaigns we’ve run both nationally and by our state and territory branches, working on behalf of all of our existing and new members. For example, the ANF’s successful Because We Care campaign helped secure a $1.2 billion funding boost for Australia’s low-paid aged care nursing staff as part of the May Budget.”
The campaign is partly in response to a national nursing shortage and the ad along with other components hopes to promote positive images of nursing and midwifery that will attract people to the professions.
Image credit: NSWNA
